Working as a Director/Producer since 2000, from 2000-2020, he has directed more than 600 commercials, some music videos, and a few international long format films. His includes films for brands like BMW, Skoda, Toyota, General Motors, Tata, Birla, Hindustan Unilever, Honda, Volkswagen, and many more to name a few, often known for his chic style of direction for fashion and automobile brands.
